Telemundo Will Start Broadcasting in High-Definition

Telemundo said its first Spanish-language broadcast would be the 2009 Billboard Latin Music Awards on April 23, 2009, after which the network will gradually roll out its HD broadcast offerings for prime-time novelas, sports broadcasts and specials. 

"Telemundo ... is raising the bar in Spanish-language television," said network president Don Browne. The move to HD, he said, "will clearly differentiate ourselves to our viewers, distributors and advertising clients. We have been producing many of our novelas in HD for a while and now are excited to be able to broadcast this great content at the highest quality available."

Source: Ad Week

Related Articles:

 

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.