Telemundo Will Start Broadcasting in High-Definition
Telemundo said its first Spanish-language broadcast would be the 2009 Billboard Latin Music Awards on April 23, 2009, after which the network will gradually roll out its HD broadcast offerings for prime-time novelas, sports broadcasts and specials.
"Telemundo ... is raising the bar in Spanish-language television," said network president Don Browne. The move to HD, he said, "will clearly differentiate ourselves to our viewers, distributors and advertising clients. We have been producing many of our novelas in HD for a while and now are excited to be able to broadcast this great content at the highest quality available."
Source: Ad Week
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