Co-branded Scotia Bank and PriceSmart Campaign in Central America and the Caribbean

PriceSmart, a membership warehouse club operating in Mexico, Central America and the Caribbean and Scotiabank recently started a campaign to market the Scotiabank PriceSmart Diamond MasterCard.

The creative and touch points campaign recently started in the Dominican Republic, Barbados and Trinidad and will go run in four to five other markets with the same creative. Carat, out of Miami, is doing the newspaper buys for Scotiabank and PriceSmart in Latin America.

Miami-based Remarketing Agency, led by Dan Austin, is providing consulting services to both Scotiabank and PriceSmart.

PriceSmart operates price clubs and warehouses, similar to Costco and Walmart. In the U.S., it sold most of its franchise to Costco but PriceSmart retained its brand in many Central American countries, as well as in Mexico and Caribbean.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.