Study of Video Viewing Finds Younger Boomers Consume More Video Media Than Any Other Group
Results of the $3.5 million year-long Video Consumer Mapping (VCM) study, in which participants were directly observed throughout the day by CMD researchers, were released to the media industry today by representatives of the CRE, Nielsen, Ball State and the analytical firm Sequent. Finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional "live" television remains the proverbial "800 pound gorilla" in the video media arena.
"This landmark research study makes a significant contribution to our understanding of how consumers go about accessing content across all platforms within the context of their daily lives," said CRE Media Consumption and Engagement Committee Chair, Shari Anne Brill.
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