CBS in New Hispanic Radio Strategy
Houston, North Carolina, Seattle , Florida and Dallas are the markets in which CBS Radio has Spanish-language stations and more are to come, sources in CBS Radio in Dallas tell Portada.
Last February 17, CBS Radio introduced hot adult contemporary en español in Dallas by flipping KMVK-FM 107.5 from English-language pop/R&B to “Mega.”
The KMVK flip comes amid rumors that format changes are on the way very soon at both CBS Radio/Los Angeles and CBS Radio/New York.
CBS also plans to sell advertising nationwide (both to local and national advertisers) via its different Hispanic radio websites. Users can stream radio content and videos and advertisers can insert advertising before, during or after the content is enjoyed by users.
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