Hoy (LA) Moves From Daily to Weekly

Hoy, the Spanish-language paper that reports to the marketing side of the Los Angeles Times, is switching from daily to weekly. As part of this change, Vivelohoy.com will join Hoy and reverse-publish content as branded entertainment pages in each week’s edition, as well as introduce new video content to the site in the process.

LATMG/KTLA reaches 52% of the LA Hispanic market every week (2.7 million adults 18+) and Hoy’s multimedia expansion brings a more diverse generational range, allowing advertisers to now connect with the LA Hispanic population through multiple touch points.

The Magazine will also be adding local service guides for heath, beauty, entertainment and immigration. Saturday’s Fin De Semana weekend product will introduce zoning for the first time in its 500,000 copy home-delivery footprint, allowing to better compete for local retail advertising.

Related Articles:

Hoy LA Gets New Publisher and General Manager

Hoy New York Closes


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.