The joint venture channel will air a schedule of Telemundo productions and will be distributed via Televisa-owned satellite and cable networks, Sky and Cablevision. The as-yet untitled network is set for a summer launch.
The move marks the latest phase of the year-old content supply deal between the two companies, which to date has involved Televisa scheduling 1,000 hours of Telemundo content on its terrestrial network Channel 9.
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.
The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.