The joint venture channel will air a schedule of Telemundo productions and will be distributed via Televisa-owned satellite and cable networks, Sky and Cablevision. The as-yet untitled network is set for a summer launch.
The move marks the latest phase of the year-old content supply deal between the two companies, which to date has involved Televisa scheduling 1,000 hours of Telemundo content on its terrestrial network Channel 9.
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.