The joint venture channel will air a schedule of Telemundo productions and will be distributed via Televisa-owned satellite and cable networks, Sky and Cablevision. The as-yet untitled network is set for a summer launch.
The move marks the latest phase of the year-old content supply deal between the two companies, which to date has involved Televisa scheduling 1,000 hours of Telemundo content on its terrestrial network Channel 9.
Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.