- Quaker Oats
Quaker Oats announced that it will communicate with one voice about the company's whole-grain oats portfolio of products underneath one umbrella versus individual product categories.
A new advertising campaign with the theme "Go humans go" will be in TV, print, online and high impact out-of-home extension ads depict how Quaker products help deliver the energy needed to power each person's potential to live life to the fullest.
The iconic "Quaker Man" keeps a watchful eye over all the fanciful activations of the "go" idea. Quaker partnered with Omnicom's Goodby Silverstein & Partners to concept and produce the "Go humans go" campaign, which includes an out-of-home teaser campaign in nine top national markets, including New York, Chicago, Los Angeles and Washington DC. OMD is supporting the launch as Quaker's media buying firm. The teaser campaign began the week of February 23 and the television launch begins March 16 on prime time and cable outlets. Print advertising begins in April as will sponsorships for mom consumers through online properties.
- Farmers Insurance
Farmers Insurance is launching a new campaign of specially produced informational spots over V-me, the two-year-old, public TV-backed Spanish-language TV network. Called "Preguntale a Farmers" ("Ask Farmers"), the campaign initially consists of two :30 spots produced by V-me itself for airing during two series: the nightly news show "V-me Noticias" and the weekly "Paginas: The New York Times," which is produced in partnership with the newspaper. Farmers is also scheduled to receive sponsorship billboards. Farmers' multicultural, Miami-based agency Accent Marketing was "integrally involved" in developing the new spots, Sahagun added, and helped to provide talent and direction. The Farmers campaign is scheduled to run through the second quarter.
Volkswagen announced a four-year extension of its sponsorship of Major League Soccer (MLS), a deal that will increase the company's visibility in stadiums, online and in game broadcasts. The German automaker, which has U.S. operations based in Herndon, said it will continue to sponsor the MLS MVP award, All-Star Game and MLS Cup while expanding its presence at the grass-roots level. The company last season created six online commercials featuring a mother driving players and the MLS Cup trophy around the country in a Routan minivan. The spots were well-received and garnered a lot of Internet attention for the company. Company officials said the sponsorship also would resonate among Hispanic fans, who compose about 30 percent of MLS supporters.
- Churro Station
Churro Station, a churro maker and franchisor, announced that new restaurant locations have opened in Phoenix and Peoria, Arizona, South Beach in Miami, Florida and Fort Mill, South Carolina with several California locations and a Las Vegas Nevada location opening soon. Churros are twisted ropes of fried dough rolled in cinnamon and sugar.
Besides the new Arizona, Florida and South Carolina franchises, Churro Station has four franchise locations set to open in Oakland, Anaheim, Santa Ana, and Lakeview Terrance, California within the year and one opening in Las Vegas, Nevada making ten units for the popular brand.
- D.C United.
D.C. United launched a new digital platform at www.dcunited.com . Available in both English and Spanish, the site gives users a retooled look inside the most successful professional soccer club in the history of the United States. The online platform focuses intently on the user and provides fans with an enhanced experience through desktop and mobile applications.
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