Enlace’s Future After Platinum Equity’s Purchase of Parent Newspaper San Diego Union Tribune
Enlace, the San Diego Hispanic weekly newspaper (circ. 85,075) last week was acquired, along with the San Diego Union Tribune’s (daily circ. Of 270,000) other assets by private equity firm Platinum Equity, a Beverly Hills firm specializing in distressed deals. David Black, owner of the Akron Beacon Journal and a string of Canadian papers, is also part of the buying group.
“We are definitely excited about the sale. It's a great opportunity to take our company to the next level at a more efficient and effective pace. The specific plans for Enlace and mienlace.com have not yet been set by the new owners. All products of The San Diego Union-Tribune Media Company will be evaluated and strategies will be established with the new owners.”, Francisco M. Mata, publisher of Enlace and mienlace.com, tells Portada.
Enlace is part of a Southern California Print Ad sales network it formed with La Prensa Riverside and Excelsior in Orange County. For related article click here.
According to Mata, “Enlace will continue to grow it's circulation, both home-delivery and single copy, and continue to grow the readership as we have consistently achieved for the last 3 years.Mienlace.com continues to grow it's page views and unique visitors year after year and is quickly becoming the number one local Latino website.“
Community Event Sponsorships
Our sponsorship and participation of events such as The San Diego Latino Film Festival, Fiesta del Sol, Cinco de Mayo and other grass-roots, Latino-community events remain at the top of our prioity list.
The San Diego Union Tribune was put for sale in July by closely held Copley Press Inc. The deal price was not disclosed , but a person familiar with the matter said it was less than $50 million.
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