Yves Rocher Postpones Plans to Enter Latin America

The group, which is present in 80 countries but has failed to crack the U.S. market, said the crisis had led it to postpone plans to enter Latin America, where it wanted to set up production facilities and expand.

"Now is not a good time to make such an investment," Yves Rocher Chief Executive Stephane Bianchi said .

The maker of plant-based creams also expects the economic downturn to enable it to increase market share as it carries out a branding facelift with a new logo and redesigned stores.
 
Source: The Guardian

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Portada Staff

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