Batanga Enhances Online Music Experience with Pluck Integrated Social Media Tools

Pluck® Corporation, a subsidiary of Demand Media and the industry-leading provider of social media capabilities to publishers, brands and retailers, today announced that Batanga, Inc. has implemented the Pluck® SiteLife platform to power its social media interactions on its flagship Web site, features the largest collection of streaming Latin content with exclusive online radio stations, on-demand music videos, lifestyle news and gossip from the Latin entertainment world. The Pluck implementation of the SiteLife platform maintained the dual-language consumer experience present on, ensuring the launch of the new “Batanga Community” and associated social media features would continue to attract and engage a bilingual, bicultural U.S. Hispanic audience.

Since implementing Pluck social media tools, Batanga has experienced encouraging results on their music Web site, with a 38 percent increase in registrations and a 28 percent increase in consumer engagement in the week after launch. Batanga Community members are encouraged to rate songs, become a fan of an artist or radio station, upload photos to public galleries, and write their own album reviews.

“Music enthusiasts are a discerning group, and we are constantly searching for new ways to keep our users engaged and enthusiastic,” said Shana M. Fitch, vice president of marketing at Batanga. “After incorporating Pluck’s social media capabilities on, we immediately saw a spike in registrations to the Batanga Community and an obvious increase in the level of audience engagement. Pluck features enable Batanga’s users to not only discover great music but share their musical opinions, and this plays an essential role in enhancing the complete online music experience we provide.”

The increase in audience registrations and engagement also allows Batanga to gather invaluable consumer insights and build on their already extensive knowledge of the bilingual, bicultural U.S. Hispanic audience. The activity generated by Pluck social media tools will not only provide advertisers with these insights, but with a greater ability to segment and therefore effectively customize their message to this influential consumer.

Related Articles:

Social Networking Site Bebo Expands Into Hispanic Market

Mio.TV buys Spanish Social Network

Batanga Buys HispanoClick

Social Media Impacts Health and Safety Professionals through Online Community

Trackback from your site.

Editorial Staff @portada_online

Portada Staff


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.