Wal-Mart To Open Stores Targeting Hispanics

 The 39,000-square-foot Supermercado de Walmart, in large Hispanic communities Phoenix and Houston, will open in the first half of the year, Wal-Mart spokeswoman Amy Wyatt-Moore said in an interview. The layout, signs and product assortment will be changed to better target that demographic group, she said.

The plan comes as Wal-Mart has outpaced the rest of the retail segments with its low-price positioning that has lured economy-battered shoppers seeking bargain groceries and other basics. Wal-Mart also knows that demographic, with Mexico and Latin America having been among its key overseas growth markets, analysts said. Comparable sales at Wal-Mart de Mexico rose 4.7% in February and in Brazil, real same-store sales were up in the low single-digits.

Source: CNN Money


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.