Wal-Mart To Open Stores Targeting Hispanics
The 39,000-square-foot Supermercado de Walmart, in large Hispanic communities Phoenix and Houston, will open in the first half of the year, Wal-Mart spokeswoman Amy Wyatt-Moore said in an interview. The layout, signs and product assortment will be changed to better target that demographic group, she said.
The plan comes as Wal-Mart has outpaced the rest of the retail segments with its low-price positioning that has lured economy-battered shoppers seeking bargain groceries and other basics. Wal-Mart also knows that demographic, with Mexico and Latin America having been among its key overseas growth markets, analysts said. Comparable sales at Wal-Mart de Mexico rose 4.7% in February and in Brazil, real same-store sales were up in the low single-digits.
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