Univision Scraps Upfront for Direct Approach
This upfront, Univision will host regional “Partnership Forums” focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in New York, Los Angeles, Chicago, Miami and Dallas throughout April.
In this financially challenging environment, the Hispanic consumer may be the only bright spot poised to deliver growth marketers can count on today,” said David Lawenda, president of Advertising Sales and Marketing. “
Source: Radio Business Report
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