La Vibra Ceases Publication in Houston
La Vibra, the weekly entertainment magazine inserted in several Hispanic newspapers, ceased to be published in the Houston market. The last edition was published on February 20. La Vibra started to be published in Houston in July 2004. Impremedia licensed part of La Vibra Houston's content to The Houston Chronicle´s Hispanic newspaper La Voz. Local content was produced by La Voz staff.
“Yes, we ceased publishing a Houston edition on February 20. It was decided that we would put all our efforts (editorial and advertising) into the new website. Since then we have decided to use the URL lavozdehouston.com. For now that URL takes you to the chron.com/Spanish channel and it has lavozdehouston at the top of the page. It's the first step towards our site,” Loida Ruiz, Advertising Sales Manager at The Houston Chronicle/La Voz tells Portada.
At the end of 2007 Impremedia bought Rumbo, which publishes a 100,000 circulation newspaper each Friday in Houston. Since then there was speculation in the market on whether La Vibra would be published as an insert in Rumbo-Houston. However, sources at Impremedia tell Portada that “There are no current plans for Rumbo to run La Vibra de Houston in the immediate future. Having Rumbo run some of La Vibra´s content inside Rumbo could be possible, although we have no immediate plans to do so”.
La Vibra continues to be published in Impremedia newspapers in Chicago, Los Angeles, New York, Orlando and San Francisco Bay/Area as well as online at lavibra.com.
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