Changing Places

Juan Chacin is the new Ad Sales Manager at US Media Consulting. He will be focusing at Latin American and U.S. Hispanic markets.

República announced Richard Pérez-Feria as senior vice president, editorial and entertainment. Pérez-Feria will focus on the firm's myriad media projects, entertainment, sports and celebrity clients, licensing, special events and ancillary business opportunities.

AARP announced Edna Kane-Williams and Raquel Egusquiza as vice presidents of African-American and Hispanic outreach, respectively. They will focus in the organization-wide planning and execution of AARP’s work to promote positive social change within diverse communities.

Winglatino, Grey Group's marketing communications agency focused primarily on the US Hispanic market, announced the promotion of Rosemarie “Muchi” Salazar to Channel Planning Supervisor.

Nobox Marketing Group announced David Jacobson, formerly Vice President/Partner and Director of Brand Strategy at Miami-based Turbulence Advertising, has joined the interactive marketing agency as its new Director of Accounts and Brand Strategy. Jacobson will be based at Nobox’s headquarters in Miami.

LatinWorks announced the addition of Dania Wasongarz as Strategic Planning Director and Kurt Kirchner as Broadcast Director. In her new role at LatinWorks, Dania will be tasked with leading strategic planning for Kimberly-Clark, particularly with the Kotex brand. Kurt joins LatinWorks as Broadcast Director and will oversee the production department for the Agency.

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Editorial Staff @portada_online

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.