HP Creates Spanish Language Online Consumer Support Community
A new Spanish language peer-to-peer online support forum allows members to connect with one another to exchange insights and tips and to get answers to each other’s questions regarding their HP consumer products.
The updated HP Customer Care website makes it easier for more than 20 million monthly visitors to find the information they need to solve issues.
The new and updated programs reflect changes in how HP customers are sharing information and communicating online. According to Forrester Research, more than 75 percent of online Hispanic adults take part in online social media.(1)
“These programs represent a growing evolution in consumer support,” said Jodi Schilling, vice president, Americas Customer Support, HP. “Providing a way for Spanish-speaking customers to assist each other through a community and get better support online helps us achieve our goal of improving customer satisfaction worldwide.”
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