CRO Magazine Names MS&L PR Partner

CRO (Corporate Responsibility Officer) magazine, the voice of the corporate responsibility profession, has named MS&L its public relations partner for 2009. CRO and MS&L will work together to advance the corporate responsibility, governance and sustainability efforts of national businesses and nonprofits.  

The year-long partnership includes PR support for CRO Magazine’s annual 100 Best Corporate Citizens list, CRO Summits, TheCRO.com and the professional development activities of the CRO Association.

MS&L, one of the world’s leading communications firms and ranked by CRO as the top public relations firm in corporate responsibility in 2008, will raise awareness of the growing importance of corporate citizenship, sustainability and cause marketing efforts.

MS&L works across industry sectors to develop corporate social responsibility (CSR) programs and platforms that give clients a voice, increase transparency and demonstrate the business value of corporate responsibility initiatives. The agency’s capabilities include CSR reporting, stakeholder engagement, community relations, thought leadership, issues management, media relations, cause-related marketing, energy and environmental communications.

Drawing on the firm’s energy and environmental capabilities, MS&L also has a strong global ECO Network that helps clients break through the clutter of environmental stories with pragmatic counsel and program execution. The group’s mission is to help clients succeed in the midst of an enormous cultural shift in attitudes about energy and the environment by bringing clients’ values to life and building trust with critical audiences.  

MS&L also recently announced the launch of Social Activism Marketing (SAM), which combines the power of corporate social responsibility and cause marketing with digital tools to spawn social movements that move messages, product and profit on behalf of companies and brands. The firm’s proprietary Social Activism Marketing Optimization process includes four stages of social movement that corporations can utilize to develop unique cause programs.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.