Universal Music Group and Kiwibox.com Launch Music Video Library

Universal Music Group (UMG), and Kiwibox (http://Kiwibox.com), a social networking destination and online magazine for teens, today announced the availability of over 5,000, full-length, searchable UMG music videos. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.

The videos, a result of the partnership struck between UMG and Kiwibox, bring high quality entertainment to Kiwibox's 2.4 million teen members while providing them the opportunity to connect and interact about their favorite artists. The launch of Kiwibox Music Videos creates a branded and sponsor friendly environment where advertisers can interact with the Kiwibox teen audience around high quality video content.

"The music business continues to evolve within the Web 2.0 space and UMG's video syndication offering is a great way for Kiwibox, which already delivers a compelling destination for the sought-after teen market, to create an even stronger media experience," said 

Larry Baach, Senior Vice President, eLabs, Universal Music Group. "Kiwibox effectively taps into a targeted group of teen listeners and the new agreement allows UMG to showcase our top video content to the very group that most closely identifies with it."

"More than 93% of teens are online and well over half of them are embracing both music and online video on a regular basis," added 

Mike Howard, COO and Co-Founder of Kiwibox.com. "Given this, it was a logical next step for Kiwibox.com to begin offering our members streaming music videos. UMG is one of the premier providers of this content and we are confident our teen community will welcome this exciting new addition to Kiwibox.com."


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.