Disney’s Latin America Head Takes Control of EMEA Business

Walt Disney's Latin America business underwent a similar integration under Lerner, who introduced a number of initiatives, including Disney pay-tv, the Disney Channel and Disney Radio in Spanish and children's websites Playhouse Disney and Jetix.

Lerner will remain president of Disney's Latin America operations, however day-to-day responsibilities will fall under chief operating and chief financial officer Claudio Chiaromonte.

Bird said: "Expansion in international markets is a key strategic priority for Disney, and Diego's proven ability to nurture and grow Disney's businesses makes him an ideal choice for this new position as we accelerate our efforts across Europe, the Middle East and Africa."

Related Articles:


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.