Realmedia Latin America to Expand Quova Geotargeting Reach
Delivering relevant content or advertising to a Web site visitor based on his location, across all of the 16 Spanish-speaking countries in North, Central, and South America.
Geotargeting is used to target and deliver content and advertising to a Web site visitor based on his location. For example, you could localize the landing page of a pay per click ad or dynamically change a page to one with translated content based on the Web visitor's location.
Realmedia offers customers a full range of targeting options, including behavioral targeting, contextual targeting, geotargeting, and traditional retargeting. Quova's IP geolocation data is built into the functionality of the Open AdStream platform and packages advertising for users in a specific geographic location across the Realmedia network of Web sites.
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