Cabletelevision ABC Definitive Resource for Maximizing Efficiency in Hispanic Media Buys
Hispanic Marketers' Guide To Cable is released by the Cabletelevision Advertising Bureau (CAB), the book provides local and national demographic information.
Hispanics, especially young ones, are driving population growth in the U.S. In response to their growing population, the number of media outlets targeting them is expanding rapidly. With Hispanic cable networks programming to segments as specific and diverse as male sports fans and music-loving youth, cable offers advertisers the opportunity to reach these consumers in the most cost-efficient way possible.
The guide contains insights from some of the leading marketers and research companies in the field -- including Dr. Felipe Korzenny, Isabel Valdes, Terry Soto, Millward Brown, Nielsen Media Research, and Experian. It also provides an in-depth look at demographic profiles of key viewing segments, their attitudinal differences and viewing habits, and the prime sources of entertainment that connect with each of them. These groups range from Hispanic men, women, and youth to less-understood segments like acculturated Hispanics.
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