Latino Advertising, Victor Ornelas, Allies with Matador Marketing Group

Ornelas - whose agency, Ornelas & Associates, was once called "one of the fastest-growing Hispanic advertising agencies in the country" by The New York Times - was honored by Hispanic Business magazine as National Entrepreneur of the Year in 1994. His experience includes Latino advertising campaigns for high-profile national accounts such as Anheuser-Busch Inc., Bank One Corporation, Borden, Southland Corporation/7-11 Stores, Wrangler Jeans, Pepsi, Nissan, Mobile and GTE/Verizon, among others. In 2005, Ornelas took a hiatus from the advertising industry, to build and manage a chain of five high-tech golf improvement centers in California.

Ornelas and Caballero bring to the table more than 50 years of marketing and advertising agency experience, as well as marketing perspective derived from their combined work on both the client and agency side of the industry. Matador will leverage this experience to fill a perceived void in the marketplace and provide national clientele the added value of "Branding at the Point of Contact."


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.