Sara Lee and Clorox Ink Pact for Latin America
Consumers in Argentina, Chile, Colombia, Peru, Uruguay and Venezuela will have access to products available elsewhere in the world under Sara Lee's Ambi Pur brand.
The commercial agreement encompasses Sara Lee electrical plug-ins, rim blocks and car air fresheners - a strategic fit with the instant air fresheners and laundry fragrances in Clorox's portfolio. The new products will further strengthen the Poett and Mistolin brands, which already hold top-two positions in almost every Latin American country where they compete, according to the companies.
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