Hispanics Emerge as Influential Force in U.S. Consumer Economy According to Packaged Facts
With buying power that totaled more than $980 billion in 2008, according to market research publisher Packaged Facts in the all-new report, "The Hispanic (Latino) Market in the U.S.: A Generational View, 7th Edition."
Packaged Facts has been tracking the U.S. Hispanic market since 1996, and predicts that the buying power of Hispanics will continue to grow at a relatively rapid pace undeterred by the present dreary outlook for consumers as a whole. Ultimately, Latino buying power is projected to reach $1.3 billion in 2013, with a cumulative growth rate of 31%.
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