Tuned in to Hispanics

The cable provider this month introduced an expanded Hispanic programming package that imports 50 popular Spanish networks from Central and South America.

Current Comcast subscribers receive 20 local access and broadcast Spanish-language channels from Univision, TeleFutura, Telemundo, Azteca America, and Cuencavision networks. Traditionally, viewers who wanted channels from Latin America needed to subscribe to satellite television or special-order a specific channel from their cable operator.

Comcast's initiative mirrors a growing trend among news and media outlets that continue to plumb the Hispanic market to attract new customers. Latinos make up the largest minority in the country, and advertisers and media executives view them as an undertapped audience.

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.