Tuned in to Hispanics
The cable provider this month introduced an expanded Hispanic programming package that imports 50 popular Spanish networks from Central and South America.
Current Comcast subscribers receive 20 local access and broadcast Spanish-language channels from Univision, TeleFutura, Telemundo, Azteca America, and Cuencavision networks. Traditionally, viewers who wanted channels from Latin America needed to subscribe to satellite television or special-order a specific channel from their cable operator.
Comcast's initiative mirrors a growing trend among news and media outlets that continue to plumb the Hispanic market to attract new customers. Latinos make up the largest minority in the country, and advertisers and media executives view them as an undertapped audience.
Source: The Boston Globe
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