BBC Extends Spanish-Language Service in U.S. With MSN Pact

BBC World Service's Spanish-language service, BBCMundo.com, is extending its presence in the Hispanic market by forging a regional alliance with MSN across Latin America and the United States to provide Spanish-language content online. The 2-year agreement, whose financials were not disclosed, includes audio, video clips and text news carrying information from BBC and BBCMundo.

Carlos Villalobos, BBC business development manager for Latin America, said the two services complemented each other perfectly. "They have the platform, and we have the content," he said.

BBCMundo.com launched in 1999 and is one of the BBC World Service's 32 services tailored for various regions and languages. The Spanish-language site offers news programs, breaking news coverage, interactive debates, video on demand and audio news bulletins, registering approximately 5 million unique visitors each month.

Of the total visitors, said Villalobos, about 30% come from Mexico, but already up to 15% of total traffic originates within the United States. "This is quite amazing, considering we do very little in the form of promoting the site," he said.

The MSN partnership is not new to BBC. BBC text content has been available since 2004 on MSN/Prodigy Mexico, MSN Brasil and other MSN Latin American sites. The new arrangement, however, expands the content on a regional basis to all MSN Spanish sites for the Americas, including MSN Latino.

Source: Multi Channel


Related Article:

BBC Magazines Seeking to Expand in Latin America


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.