Retailers Chasing Hispanic Women
“We’ve seen a lot of interest from retailers in reaching Hispanic women in top markets,” says Dave Mevorah, sales manager at Media Networks Inc., whose Hispanic network includes Cosmopolitan en Espanol, TV y Novelas, People en Espanol and Vanidades.
The company’s Hispanic network has a rate base of 481,000 with a gross open rate of $116,000.
“Walmart recently ran a program for 7 of the top markets andwe also had some requests from target looking at back to school and holiday,” Mevorah tells Portada.
Interestingly, the company has been receiving more inquiries by advertisers looking to advertise in their general market packages with significant Hispanic female readerships---particularly in the Entertainment and Health and Beauty categories---suggesting that advertisers are trying to stretch ad-dollars as far as possible by going after Hispanic and general market females simultaneously.
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