Univision: YouTube’s Most Pirated Broadcast TV Network

Protecting shows from piracy on YouTube is an obsession for some TV networks, but Univision Communications' efforts haven't been able to thwart a booming market for its illegally uploaded content. The Spanish-language TV network is the most-pirated U.S. broadcast network on YouTube, with mostly clips of blockbuster telenovelas drawing more than twice as many views as Univision's nearest network competitor, Fox.

TubeMogul measured more than 586 million views for Univision's 10 most-pirated shows on YouTube, compared with about 289 million views for clips from the 10 most-pirated programs from Fox, the second-most-pirated broadcast network, and about 121 million for the 10 most-pirated programs from NBC, one of the more aggressive networks in policing its content. TubeMogul is an online-video-analytics company that tracks viewership and trends online.

Of the almost 600 million views for Univision shows, 347 million are from 29,498 pirated clips of the current hot novela "Cuidado con el Angel" ("Careful With the Angel").

"We regularly monitor and require YouTube to take down pirated program materials," said a Univision spokesperson. "It is YouTube's responsibility to abide by those requests. That said, it is not surprising to see the explosive popularity of Univision programming on the internet."

That high level of pirated content may be because Univision and its main program supplier, Mexican media giant Grupo Televisa, are currently battling over who should own the digital rights to Televisa's programming in the U.S. If the two media companies can't reach an agreement quickly, a U.S. judge will decide the issue in March.

Source: Laurel Wentz - Advertising Age

Related Articles:

Taking the Telenovela Online with Interactive & Mobile Components

 

Univision’s Content Formula


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.