Terra TV Goes Mobile in the U.S. and Latin America

The mobile edition of Terra.com and Terra TV allows users to stay tuned-in even when they are on-the-go. They can get the latest in news, sports and entertainment, including special videos on Carnival and European soccer championships, as well as content from Reuters.

"iPhone users in Latin America surf three times more than those with ordinary mobile phones, and they tend to be most interested in sports and news. With the mobile edition of Terra.com and Terra TV, we are offering the opportunity to access a wealth of content on cell phones, anytime, anyplace," said Fernando Madeira, CEO of Terra Latin America.

On the 7th day of every month throughout 2009, Terra will continue to introduce new features to revolutionize the digital experience for its users. The next feature to be unveiled as part of the Atom Project will be Terra TV specials on the Formula 1 races (debuting February 18th) and live streams from the 2009 Carnival in Salvador, Bahia – Brazil (debuting February 11th).

The broadcasts will be viewable in 18 countries on two exclusive channels. In 2008 alone, there were 13 million streams from Terra.com, users watched 220,000 hours of videos and more than 7,000 photos were viewed.

Source: Terra

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Content: Terra Networks U.S.A.


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.