Terra TV Goes Mobile in the U.S. and Latin America

The mobile edition of Terra.com and Terra TV allows users to stay tuned-in even when they are on-the-go. They can get the latest in news, sports and entertainment, including special videos on Carnival and European soccer championships, as well as content from Reuters.

"iPhone users in Latin America surf three times more than those with ordinary mobile phones, and they tend to be most interested in sports and news. With the mobile edition of Terra.com and Terra TV, we are offering the opportunity to access a wealth of content on cell phones, anytime, anyplace," said Fernando Madeira, CEO of Terra Latin America.

On the 7th day of every month throughout 2009, Terra will continue to introduce new features to revolutionize the digital experience for its users. The next feature to be unveiled as part of the Atom Project will be Terra TV specials on the Formula 1 races (debuting February 18th) and live streams from the 2009 Carnival in Salvador, Bahia – Brazil (debuting February 11th).

The broadcasts will be viewable in 18 countries on two exclusive channels. In 2008 alone, there were 13 million streams from Terra.com, users watched 220,000 hours of videos and more than 7,000 photos were viewed.

Source: Terra


Related articles:

Content: Terra Networks U.S.A.

 


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.