PartyGaming Targets Hispanic Market with CIRSA Deal
CIRSA owns and operates bingo halls, casinos and amusement arcades in over 70 countries worldwide, with a market leadership in Spain where it has 57 bingo clubs, four casinos and 139 amusement arcades.
Founded in 1978, the company has also established a strong presence in Latin America and is now one the leading offline gaming companies in the world, generating revenues of €1,683 million and EBITDA of €169 million in 2007.
Additionally, following on from the success of licensing a number of well known movie brands, PartyGaming has also secured a three-year exclusive agreement with Frank Sinatra Enterprises which will see the company launch an exclusive online slot game during Q2.
The slot game will make use of the Frank Sinatra brand, as well as including original recordings of his music including popular classics "New York, New York" and "Who Wants To Be A Millionaire".
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