VT Teddy Bear Dives Headlong into Hispanic Market

Famed Teddy Bear maker VT Teddy Bear is testing out the Hispanic market with a special Valentine’s Day campaign backing a new line of bears targeted exclusively at the Hispanic market.

"In addition to our line of over 100 bears for hobbies, occupations, sports and Valentine's Day, we developed a Mamacita Bear, Papi Chulo, El Amante with an AMOR tattoo, a Te Amo bear and a Latin Lover bear," says Irene Steiner, marketing manager for Vermont Teddy Bear.

"We developed the spots in-house and also took care of the media buy in-house," Irene Steiner tells Portada.

The campaign will focus on the New York, Los Angeles, Miami and Dallas markets with radio and TV spots.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.