Magic Announces Launch of Magia and Offers Unparalleled Educational Tools

MAGIA’s three-day event will allow retailers, exhibitors, buyers and attendees the opportunity to hear directly from Hispanic advertising experts regarding the importance of the U.S. Hispanic market for the retail industry in 2009 and beyond.

Seminar panelists in the fields of advertising, creative, media and Hispanic research/trends will be on hand to discuss the growing and vital U.S. Hispanic market, statistics and case studies. With 25 percent of the country’s children under the age of five being Hispanic and with a spending power of $900 billion, the Hispanic market is one to keep up with.

MAGIA seminar topics that will be addressed include:

Forces Affecting the Apparel Landscape for Hispanic Consumers – An in-depth look at the demographics and psychographics that determine this group’s buying trends, who is the decision-maker in their households, where, when, what and why they are shopping.

Keeping Up with the Fastest Growing Market in the U.S. – Are all Hispanic customers cut from the same mold? How does country of origin and current location within the United States affect buying patterns?

How does diversity within Hispanic culture translate into preference for style, color, size, etc? As the largest and fastest growing segment of our population, will Hispanic consumers eventually dictate segments of the fashion industry?

The panels will also discuss marketing to the U.S. Hispanic market through the different media available, targeting the market in English, Spanish or in bilingual format, and when and why separate Hispanic marketing campaigns from general marketing campaigns.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.