In recent years, Hispanic marketing efforts have become much more focused, as advertisers have increasingly come to regard the U.S. Hispanic population as the complex and heterogeneous market that it is.
In 2007, Texas Hispanics—commonly known as Tejanos—spent about $154 billion, according to state figures. The market share held by Hispanic consumers nationally rose from 5 percent in 1990 to 8.6 percent in 2007. Texas ranked second in 2007 among states with the highest Hispanic market share, at 19.8 percent, according to the Office of Texas Comptroller.
In 2007, Texas Hispanics—commonly known as Tejanos—spent about $154 billion, according to state figures. The market share held by Hispanic consumers nationally rose from 5 percent in 1990 to 8.6 percent in 2007. Texas ranked second in 2007 among states with the highest Hispanic market share, at 19.8 percent, according to the Office of Texas Comptroller.
Starting Feb. 19, an estimated 6 million residents of Mexican origin living in Texas will be able to attend live broadcasts of several Spanish-language TV shows in cities such as Harlingen, Laredo, Austin, El Paso and San Antonio. [Summary of Multichannel News Article]
For telecom and financial services companies that depend on Latin American BYTE software and the IBM System i, the partnership between looksoftware and BYTE, announced last week, will bring modernized applications with an improved user interface and better integration to the independent software vendor's product lineup. [Summary of The Four Hundred Article]
Creative hotshops Wieden & Kennedy and Bartle Bogle Hegarty are facing off in a pitch for marketing duties on Coca-Cola's Sprite brand, according to executives close to the matter. [Summary of Ad Age article]
In 2008, eMarketer estimated that there were 23 million Hispanics online-about 52% of the Hispanic population in the United States-and that by 2012, nearly 30 million Hispanic Americans will be digitally connected. Faced with these impressive numbers, it may be easy for marketers to be swept away into a world of digital marketing trends.[Summary of Media Post article]
Company to expand its online, mobile, and direct marketing efforts in the coming year.