RCN Renews Contracts with Cine Mexicano, La Familia Cosmovision & Latele Novela Network

Provider of all-digital television, high-capacity data, and voice services to residential, business customers and service providers, announced that it has renewed a contract with Olympusat, Inc. to carry Cine Mexicano, La Familia Cosmovision & Latele Novela Networks as part of RCN's MiVision Hispanic themed content packages.

The three channels are part of RCN's MiVision package, which includes 30 Spanish-language channels offering sports, movies, news, music, lifestyle, educational programs and country of origin. The three channels are:

-- Cine Mexicano is the premier TV channel offering original movies from Mexico as well as U.S. content developed by a group of culturally-relevant and leading Mexican-American producers. It offers contemporary, commercial-free movies that include comedy, action, thrillers and more.

-- La Familia Cosmovision is a Hispanic network created to entertain the entire Hispanic Family. According to the network, it honors traditional Hispanic family values and reflects the diversity of each Hispanic culture. La Familia provides family-friendly programming that parents find safe for their children to watch 24/7 and is primarily targeted to urban Hispanics, ages 25-49, as well as kids, teens, and older viewers.

-- Latele Novela (LN) is the first premier national TV network dedicated entirely to telenovelas in Spanish for the U.S. Hispanic market.

Relate articles:

Taking the Telenovela Online with Interactive & Mobile Components

RCN Introduces Cable TV Offering Aimed at Hispanics


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.