ImpreMedia to Market Televisa’s Content for Mobile Devices in the Hispanic Market
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ImpreMedia will now provide popular mobile content to the US Hispanic market from Televisa, the largest media company in the Spanish-speaking world. The mobile offering will include ringtones, wallpapers, music, games and other downloads from Televisa's highly popular television and music programming and celebrities ranging in cost from $0.99 to $4.99. This content will be marketed and promoted to the U.S. Hispanic market through impre.com for direct download to the mobile handset.
Approximately 71% of English-speaking Hispanics consume mobile content in the U.S., making them among the most active and engaged mobile-content consumers, according to M:Metrics, citing a general market average of 48%. "It's our goal to serve the US Hispanic community," said Arturo Duran, CEO of impreMedia Digital. "Together with Televisa and globefish, we will now be able to bring Latino's of all ages the best of Hispanic entertainment, directly to their most personal device - the mobile phone."
ImpreMedia's newspaper readers and online community will be able to download the content directly to their mobile devices, such as cell phones and PDA's, via a dedicated short code after browsing handpicked selections showcased in the print publications and the online site. "ImpreMedia is thrilled to be able to offer Televisa's mobile content through this partnership with globefish." said Duran. "globefish's experience in mobile content and services and proactive involvement in our overall mobile strategy will help us to guarantee an excellent customer experience."
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