Admixture Announces New President and CEO
Admixture, the Web Site Representation Company and online Ad Network focused on multicultural markets, announced today that Diane Salcido, former Vice President of sales and marketing, will head the company as new president and CEO, effective January 1, 2009.
Salcido is replacing Danny Allen who will remain on Admixtures board and serve as a strategic adviser. The announcement comes on the heels of a stellar fourth quarter for the company a remarkable feat considering the state of the economy and its impact on the advertising industry.
This year we experienced significant growth in the Asian channel, and we continue to work with an expanding roster of Web sites targeting the ever-growing U.S. Hispanic population. Our clients are becoming more interested in gaining visibility with their niche market consumers by reaching out and targeting the multicultural population in a medium that caters to their diverse cultures and lifestyles, Salcido said.
Salcido joined Admixture in 2006 with extensive experience in marketing, sales, operations and financial management of medium-sized and high-tech businesses. Her expertise spans several industries including information technology, health care and medicine and community service.
Diane knows Admixtures business and audience very well, and she is ready to take on all the opportunities headed our way with the growth of the all the multicultural markets, and specifically growth in the Hispanic business market and among the U.S. Hispanic population, Allen said.
Admixture provides advertisers with online banner advertising inventory across a large number of websites that reach Hispanic, African-American, and Asian-American multicultural markets. Customers come to Admixture for cost savings and high response rates on advertising campaigns targeting each of these markets on a broad national scale as well as on locally targeted campaigns.
Multicultural advertising is sometimes looked at from the margins of ad budgets, but its becoming increasingly important for advertisers to reach all their constituencies and to do so using a medium that will provide the greatest return on their investment, Salcido said. Combine that with the fact that the multicultural population is fully engaged in the interactive world and you have a powerful case for every business to be targeting Hispanics, African Americans and Asian Americans online.
Admixtures Hispanic channel currently generates more than 25 million impressions and draws more than three million unique visitors each month.
The company is also seeing growth in its Asian channel and expects to see more opportunities as it continues to focus on the unique markets that drive their clients businesses.
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