Sales Leads

Taser International of Scottsdale Arizona is launching a $14 million consumer marketing campaign to market their personal defense products to consumers. Previously the company had targeted only law enforcement.

South Texas Blood and Tissue Center
launched a campaign called "Mi Sangre Es Tu Sangre," which aims to recruit more Hispanic blood donors, the
San Antonio Express-News reports. More than half of all Hispanics might have what is known as the "universal blood type", O negative.

Western Union
this week tapped Bromley to handle Hispanic media buying.

Hispanic real estate website is promoting the fact that the site now lists foreclosed homes.

Burger King
has selected LatinWorks as its AOR.

Fuego Entertainment
will be adding more than one million music tracks and over two thousand video and film titles to its music and video retail store. Through Fuego's new digital retail music store,, the Company will be providing high quality digital audio content.

restaurants have hired a Dallas advertising agency as agency of record. Moroch will work with three co-ops that operate a total of 450 McDonald’s restaurants in Philadelphia, Harrisburg and Wilkes-Barre/Scranton regions. To service the account, Moroch has leased space at 441 Hector St. in Conshohocken, and will staff the office with account reps and media planners, 12 people in all, starting March 1. A partner, Dallas-based iNSPIRE!, will handle support for the Hispanic consumer market.

to launch Comes with Music unlimited music service in the US, Latin America, Australia and Singapore.

Dieste Harmel & Partners handling the Nissan account for Hispanic.

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Editorial Staff @portada_online

Portada Staff


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.