Impremedia to Launch Geographically-based Mobile Alerts

Impremedia is launching mobile alerts by city in the next month. The service will allow users to opt-in to receive local news alerts in the following cities: New York, Chicago, San Francisco, LA, Houston and Orlando.
 
The alerts will be controlled by the editor of newspaper, and will cover traffic, weather, sports and other info.

The new move enhances Impremedia's current mobile alert system by adding a geographically driven component. "Whereas our current system allows users to opt-in based on areas of interest, this offering will take it a step further by offering locally relevant information," Impremedia Digital CEO Arturo Duran tells Portada.
 

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.