Casa y Hogar Temporarily Ceases Print Publication

Home and lifestyle magazine Casa y Hogar has ceased its print publication and is in the process of reorganizing its business model.

"We are currently in the process of transitioning from what is primarily a printed product with an online component to what will be primarily an online product with a print component," says Filiberto Fernandez, publisher and CEO of Casa y Hogar.

Casa y Hogar printed its last bimonthly issue in October/November of this year. Fernandez tells Portada that when the print edition does resume, it will likely have a much lower circulation than the 998,000 copies that it had distributed as inserts through a dozen Spanish-language papers.

"One thing we are looking at is how we'll distribute the magazine when we do resume," Fernandez tells Portada. "We're looking at whether it makes more sense to distribute in a paid circulation vs. controlled circulation, subscription vs. newsstand, etc. It's too early to tell."

Related Article:

Casa y Hogar Launches

Casa y Hogar Expands Distribution

Casa y Hogar Gets Picked up by Al Dia


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.