Bulgari doing Co-ops in Latin America

Luxury and fashion goods maker Bulgari is not going to buy advertising on a
panregional bases in 2009. However, the Italian company is going to partner with
local retailers to do co-op advertising, sources at Bulgari tell Portada. Luxury
good campaigns tend to have a strong print media component.

Related Article:
Central American Magazine: Striking Work and Life/U.S. and LatAm Balance

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