Alma, Esquire and Poder Expand in Latin America

Buoyed greatly by luxury advertiser investment, a number of publications are increasing circulation or launching new editions in Latin America.
 
As the U.S. Hispanic print market becomes ever more competitive and ad budgets seemingly ever tighter, the Latin American space is looking more promising.
 
Guillermo Plehn, Commercial Director at Editorial Televisa tells Portada, “Esquire was launched in mid 08 in Mexico and we are planning on launching it throughout the region in the coming months. Poder will also launch in Venezuela, Peru, and Argentina. These are both titles for which we see a lot of potential for luxury advertisers.” He adds that Gente is increasing its circulation in Argentina.
 
Meanwhile, luxury publication Alma recently tested out the Latin American waters with a launch in Uruguay. Its reception was such that the magazine has decided to launch in Mexico, Colombia, Argentina and Chile on a franchise basis. Each issue will feature regionally-relevant content. “Once all editions are established, we’ll be in a position to offer a panregional buy,” said a spokesperson for the magazine.
 

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.