Playboy Mexico Sparks Outrage with Scandalous Cover

Call it a case of “What were they thinking?”
 
On the cover of the latest Playboy Mexico issue, the magazine ran a portrait depicting a nude woman cloaked in a white cloth in front of stained glass. The accompanying headline reads, “Te Adoramos, Maria (We Love you, Maria).”
 
While the model who appears on the cover’s name is Maria Onori, incensed citizens were anything but willing to call the cover a coincidence, particularly as it hit newsstands just one week prior to the Feast of the Immaculate Conception, a holy day in the Catholic Church.
 
Widespread anger over the cover caused for a public apology to be issued by Playboy, saying that while the decision was made by a licensee and not by Playboy Inc., that it regretted the offense it had caused.
 
Playboy Mexico’s publisher Raul Sayrols ducked the fire altogether and said that “The image is not and never was intended to portray the Virgin of Guadalupe or any other religious figure. The intent was to reflect a Renaissance-like mood on the cover."
 
Well, if widespread fury and condemnation reflect a “renaissance-like mood”, Playboy Mexico has more than accomplished what it intended.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.