Market Intelligence: Top 10 Magazines Rate Card Review

A listing of 2008 & 2009 rate card info for top 10 U.S. Hispanic magazines (by ad revenue); includes year-on-year rate base and ad-rate changes.

Notes:

*Hispanic Business decreased rate base and ad rates…

*Editorial Televisa properties and Mira have not yet determined ’09 rates.

Magazine
2008 Full Page
2009 Full Page
2008 Rate Base
2009 Rate Base
2007 Ad Rev. (000)
1 People en Español
$64,500
$64,500
540,000
540,000
$49,693
2 Latina
$40,315
$41,525
500,000
525,229
$36,042
3 TV y Novelas
$17,900
TBD
190,000
TBD
$16,153
4 Selecciones
$40,500
$42,900
375,000
375,000
$15,330
5 Siempre Mujer
$40,500
$48,300
400,000
450,000
$12,891
6 Vanidades
$16,500
TBD
155,000
TBD
$12,608
7 Ser Padres
$70,600
$74,840
700,000
700,000
$9,699
8 Hispanic Business
$19,976
$17,810
270,000
260,000
$8,055
9 Mira !
$14,385
$6,295
120,000
50,000 (Weekly)
$7,942
10 Hispanic Magazine
$21,750
TBD
315,900
TBD
$6,576

Source: Portada Research (2007 Ad rev. provided by AdAge)


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