Business Opportunity of Spanish-language Content highlighted in Madrid Conference

Participants in the Foro Internacional de Contenidos Digitales 2008 Conference, which took place last week in Madrid, highlighted the importance of Spanish-language content both as a business opportunity as well as a cultural treasure.
 
Jacqueline Hernández, COO NBC Telemundo, held a keynote session on the topic “The future of Media and Digital Entertainment is written in Spanish." Hernández noted that mobile technology is key to the future of Hispanic media and entertainment. She added that NBC recently launched two channels to meet the increasing demand of mobile content.
 
In a panel examining the business opportunity presented by Spanish language content, participants noted that Spanish media and business people are largely unaware of the opportunity presented by the U.S. Hispanic market.
Borja Perez, VP Digital at NBC Telemundo, said Telemundo exemplifies how a media company targeting Hispanics through mobile, TV and online can be very profitable. Other panelists, which included Álvaro Garzón, an official of the Colombian Culture Ministry, Jose Luis Lopez de Ayala, director for Strategic Alliances at Google, and Santiago Pozo, president of the Los Angeles, CA-based  Arenas Group, noted that many Spanish multinationals expanded in Latin America during the last decade precisely because of the common language. As an example of the popularity of the Spanish-language they noted that thee website of the Dictionary of the Real Academia de la Lengua Espanola (Royal Spanish Language Academy) gets more than 600,000 visits per day.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.