Changing Places [30-A]

LatiNation, LLC, the holding company for the nationally syndicated TV programs American Latino TV (ALTV) and LatiNation, announced today that it has hired Jeff Stern as Director of Distribution. Mr. Stern will lead ALTV's syndication distribution arm as well as assist with parent company LATV's multicast distribution strategy. In addition, Mr. Stern will supplement ALTV's advertising efforts, particularly in Texas.

Flowers Communications Group (FCG), the Chicago-based PR agency specializing in multicultural integrated marketing communications has hired Rashada Whitehead as senior vice president and managing director. Whitehead, returning to FCG after nearly four years with Chicago’s GolinHarris agency, was responsible for helping to lead brand strategy and account management for McDonald’s Corp.’s global and U.S. business efforts.

FCG has also announced the simultaneous appointment of Christina Crawford as account group supervisor.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).