Boxeo Mundial Launches

Sencion Marketing, publishers of Futbol Mundial and Beisbol Mundial, are launching a new product to tap into another widespread passion for US Hispanics—boxing.

Boxeo Mundial will launch with an integrated campaign to coincide with greatly-hyped Oscar de la Hoya/ Manny Pacquiao fight in Las Vegas December 6th.

The magazine itself will be released November 30. It will be distributed through Spanish-lanugage publications in the top 10 Hispanic DMAs. The magazine is also supported by a website, where online visitors can access its content.

The De la Hoya/Paquiao fight is also being heralded by Mexican beer company Tecate, which is running promotional graphics on the side of its beer cans. Tecate has long been active in sponsoring Hispanic boxing events. 

Related Article: Market Intelligence: SI Latino Closes; Will Televisa's ESPN Deportes License be Renewed?


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.