Market Intelligence: SI Latino Closes; Will Televisa’s ESPN Deportes License be Renewed?
While advertisers and media executives concur that sports content is one of the best vehicles through which to reach Hispanics, the current economic malaise and Detroits' quasi death rattle are having a deep impact on Hispanic sports media. Sports Illustrated Latino will close after publishing its December issue, and it is not clear whether Disney is renewing Televisa's ESPN Deportes license. The challenges and opportunities ahead. A Portada analysis…