Multicultural Excellence Awards to Blue Shield, Vidal/Cadbury and Grupo Gallegos/Energizer

The strongest Hispanic components during the Multicultural Advertising Award show were:

A campaign about Blue Shield of California’s ability to provide Spanish-speaking doctors got the prize for best advertising in the Hispanic category at the ANA’s Multicultural Excellence Awards.

In the new digital media category, an award that was created this year, the winner was an online effort by the Vidal Partnership for Dentyne gum (Cadbury).

The winner of the final award for a campaign with significant results went to Grupo Gallegos’ Energizer campaign. This campaign also got the Award for Top Hispanic Digital Advertising Campaign Plan and Execution at Portada’s recent Hispanic Digital and Print Media Awards that concluded its Second Annual Hispanic Digital and Print Media Conference in NYC last October. The Grupo Gallegos campaign demonstrated the way Energizer batteries go on and on by commissioning three Hispanic singers or bands to write and perform the longest song of their career. The songs were posted to Energizer's Sigueysigue.com ("On and on"), where visits far exceeded expectations.

While the ANA’s Multicultural Excellence Awards were chosen by ANA Multicultural Marketing Committee, Portada’s Digital and Print Media Awards were chosen democratically by the Portada-online.com website users.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.