Spanish-language Libreria Lectorum to Launch Online

Move over Amazon! On November 17, Spanish-language bookseller Lectorum Publications is launching an online bookstore, Libreria Lectorum, which seeks to be the central hub for Spanish-speaking readers. Lectorum Publications is the oldest and largest Spanish-language bookseller in the U.S., offering more than 25,000 children’s and adult titles.
 
To celebrate the launch, Lectorum will be holding its first “Café Literario”, an event that will feature readings with well-known authors Mirta Ojito, Esmeralda Santiago y Victor Villaseñor on November 19th at Scholastic’s world headquarters in New York City. Lectorum has been a subsidiary of Scholastic since 1996.
 
The invite-only event is one way that the company is seeking to generate buzz around the launch. It is also touting some of its site features—such as personal recommendations, best seller lists and staff picks—to drum up excitement for the new destination.
 
In a holiday push, the company is also offering a 10% discount on all orders placed between November 17th and December 19th, as well as free ground shipping.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.