Zune Hopes to Gain Foothold in Hispanic Market with Univision Online Partnership [2-A]

In a bid to find a niche—any niche—in which its beleaguered Zune portable media player might thrive, Microsoft has signed a deal with Univision Online to launch a new music download service, “Baja Zune Musica en Univision Online” (Download Zune Music on Univision Online). The new service will be hosted at Univision.com and powered by Zune.
 
The agreement designates Microsoft the exclusive integrated online music download and subscription provider on Univision.com in the United States, including Puerto Rico. The service offers Zune music charts, artist profiles and access to more than 4 million songs through the online music store called Zune Marketplace.
 
As part of the launch, Zune will be offering select Latin artists and albums on the Zune Marketplace at half price.
 
Microsoft is hoping that the new launch will give the traction in a growing marketplace that is passionate about music. So far, the Zune project has been a bumpy ride for the company, with the nationwide retailer GameStop dropping the product and sales remaining flat against the Ipod.
 
 

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.