Terra Locks-down Mobile and Online Video Rights for 2010 and 2012 Olympics

Terra has secured the rights to broadcast content from the 2010 Olympic Games in Vancouver and the 2012 games in London online and via mobile devices.
 
The decision to award Terra with the rights was predicated on Terra’s successful handling of the 2008 Beijing games, according to sources at the International Olympic Committee.
 
The Committee was evidently satisfied at the range of offerings the company delivered during the Beijing Games, which included live and on-demand coverage over the Internet, and clips tailored to mobile devices.
 
Terra is owned by Spain’s Telefonica and is present in 17 Latin American countries with its headquarters in San Paolo Brazil.
Related Article: Terra Secures Olympics ’08 Broadcast Rights  (August ’08)

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.